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| Case Studies

40% sales growth in six months for a natural women’s health product with plateauing sales

Developing the future services roadmap for a world leading genomics data provider

Driving growth for a nascent consumer durables category in the US

Helping a medical device company to retain market share in the face of patent expiration

Understanding unmet needs in glaucoma treatment in the US and UK as a basis for innovation

Naturalistic qualitative tracking of the launch of a drug amongst physicians and patients to improve the marketing actions

Creating the product/market strategy for a novel Non-Hodgkin’s Lymphoma treatment in the face of many barriers

Doubling the opportunity for an OIC drug

Developing a word-of-mouth programme to bring the patient experience to life amongst gynaecologists

Creating a launch sales aid for a women’s health innovation that has endured and supported the brand for nearly a decade

Shaping the strategy and informing phase II trial design for an early-stage metastatic colorectal and ovarian cancer treatment

Gaining first line reimbursement for an oral innovation in IBD

Expanding the market for a hospital antibiotic by discovering early use opportunities

Using deep qualitative and quantitative insights to shape the launch of an over the counter women’s health product in the UK

Establishing the market for a rare disease in a remote location

Developing a global segmentation to support the launch of an Ulcerative Colitis innovation

Helping a biotech to launch a treatment for atopic dermatitis in Japan

Demystifying low libido for doctors and women to facilitate the adoption of a new product

Using machine algorithms on small data to understand why certain patients suffer more than others

Rapid impact: Insights to gain market leadership in a year

Creating insightful solutions and inspiring change

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