Vivek, the founder of Insight Dojo, has over 20 years of experience in developing insights to solve real world problems; he has been part of an agency, a client, and a management consultant in three different continents. He is a strong believer in the power of insight to bring about transformation. He uses a polymathic approach and likes cross-pollinating across many disciplines to develop insights. He is particularly interested in five topics – behaviour change, innovation, insights culture and capability building, strategic segmentation and brand & campaign development.

 

Prior to founding Insight Dojo, Vivek was the global leader of the Customer Insights and Analytic Practice in McKinsey based in New York and London focused on innovation and patient behaviour change. Prior to that, he held the position of Head of Insights, Pepsico India.

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Vivek holds a first-class degree in Mathematics from St.Stephen’s college, and an MBA from the Faculty of Management Studies, both in Delhi University.