| Publications & Conferences
Presentations at global conferences
European Society of Gynaecology, October 2019 – Vienna
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Invited to speak on a contraceptive study across 7 countries in Europe and South America
ESOMAR Congress, September 2019 – Edinburgh
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e.g. Dosage of drug OIC drug X is independent of the specific opioid that the patient is taking. That makes it easy to prescribe it without complicated dosage calculations
EphMRA Congress, June 2019 – Warsaw
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Invited to speak, as winners of MR Excellence Future Leaders Award, on using an integrative design to identify opportunities for appropriate, early usage of a pioneering hospital antibiotic
EphMRA Conference, February 2019 – London
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Invited to speak on sharpening the product market strategy for new drugs with the help of a novel non-conscious method
ESOMAR FUSION Global Qualitative, November 2018 – Dublin
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Invited to speak on the use of a novel, non-conscious method – the MouseTracker – to aid qualitative research and understanding
BHBIA, May 2017
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Shortlisted for Best Customer Insights Award
EphMRA Congress, June 2016 – Frankfurt
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Invited to speak on post traumatic growth as a basis to create patient centric programmes
ESOMAR Global Qualitative, November 2015 – Paris
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Invited to speak on how to create better patient support programmes and facilitating posttraumatic growth
EphMRA Congress, June 2015 – Amsterdam
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Invited to speak on creating an Insights Culture for transformation
ESOMAR Carnival of Insights, April 2015 – Sao Paolo
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Invited to speak on “Desafinado – Going off-key as a basis of innovation – the art of insight development”
Insights Innovation Exchange, February 2015 – Amsterdam
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Invited to speak on making innovation more human and engaging
Insights Innovation Exchange, September 2014 – Nice
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Invited to speak on Insights Culture, and nominated for best-case history award
Published papers on behaviour change, innovation, culture and brand development
"Impact and Consequences of Opioid-Induced Constipation: A Survey of Patients" (National library of Medicine, Nov. 2021)
"An online survey on emotions, impact on everyday life, and educational needs of women with HPV positivity or abnormal Pap smear result" (National library of Medicine, Nov. 2021)
“Impact of opioid-induced constipation on opioid substitution therapy management: the patient perspective” (Drugs in Context, 2021)
“For rapid impact, learning deep needs more than deep learning: Creating a market leader in a year through machine learning, ethnography and psychology” (ESOMAR Congress 2019)
“Vasomotor symptoms and neurovegetative comorbidities on the menopause: Insights from an Italian quantitative research” (Gynaecological Endocrinology 2019)
“Of Mice and Men: Revealing the unconscious with a MouseTracker” (ESOMAR GLOBAL QUALITATIVE 2018)
“The patient burden of opioid-induced constipation: New insights from a large, multinational survey in five European countries” (United European Gastroenterology Journal 2017)
“When insights and pain and adversity can lead to positive transformation: Applying principles of post-traumatic growth to behaviour change” (ESOMAR GLOBAL QUALITATIVE 2015)
“The way of insight beyond technique” (ESOMAR conference 2014, nominated for best case history)
“Desfinado? Going off-key asa basis for innnovation” (ESOMAR LATAM 2015)
“Stop eating the menu! How mindfulness, Art and Positive psychology can make insights more human and innovation engaging” (Ilex 2015)
“The Human Factor: How global tribes are shaping the market place” (McKinsey CSI 2011)
“Making a difference with consumer insights”(ESOMAR Consumer Insight 2009 – nominated for ESOMAR Excellence award)
“Driving creativity in Qualitative research” (Research World, September 2009)
“Do we need Pragmatic Polymaths to boost the qualitative research industry” (ESOMAR Qualitative 2008)
“Harnessing insights to drive innovation” (ESOMAR INNOVATE 2006 – nominated for ESOMAR Excellence award)
“Planting a seed for behaviour change – shaping the future to happen now” (ESOMAR GLOBAL QUALITATIVE 2011)