When the speakers' guidelines begin with "you cannot bore or offend the paying audience" and "you can speak without slides", one can expect the the conference to be different from the usual. We are delighted to have been invited to the IIeX 2015 in Amsterdam where we'll speak about the role of art, mindfulness and positive psychology in making insights more human and innovation engaging. Please follow the link (http://iiex-eu.insightinnovation.org/) and read the synopsis for more details. The event features new thinking in the insights industry, and we're looking forward to sharing our ideas and  learning about the latest developments in a range of topics - cognitive neuroscience and behavioural economics applications, social networks, the emergence of new technologies, big data and others. The format is highly interactive. We are hoping to see many of you there.